In the 1960's, "international" meant products being advertised could reach far distances, making it easier for other countries to adapt to current ideas happening elsewhere. Style, products. and even foods could be translated in other parts of the world, virtually making everyone in sync with one another across nations.
In today's culture, what it means to be "global" is to be attuned with all information of the world. We are in an age of infinite information, what other countries are doing is our business and I think to be global, is to be involved in matters outside of our own. This doesn't necessarily mean mimicking what other countries are doing, but instead creating a mutual understanding with other cultures.
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